The Who, What, Why, & How Of Digital Marketing
Whether most advertisers realize it or not, digital marketing is primarily a mobile experience now. The good news is, if you’re relatively new to digital marketing, you don’t have to worry about reinventing the wheel. You can start by coming up with compelling mobile advertisements and then adapt as needed for desktop. We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of home service digital marketing services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like SEO, PPC, Local Services ads, email, and social media are a must. OTT (over-the-top) advertising is proven to provide a positive brand lift across home service businesses' digital marketing campaigns. Measurably improve leads and brand awareness by leveraging OTT advertising to complement SEO, PPC ads, and your entire digital presence. Digital marketing is cost-effective in that you can get your message dir...